Joe Auer

Founder/Managing Editor

Joe is the founder of Mattress Clarity and has been reviewing mattresses and other sleep products for more than five years. Joe knows a lot about mattresses, having tested more than 100 personally. Through his experience, he has developed a straightforward and practical approach to making mattress recommendations.

Joe does not believe there is one best mattress for everyone and that a more tailored approach is often the most helpful to mattress shoppers. He tries to make clear what types of sleepers a particular mattress would be good for. He also notes what considerations people should make when looking at a particular type of bed.

His extensive knowledge of mattresses, and the mattress industry, has garnered him some media attention. He’s been interviewed and featured in several online publications, including, Business Insider, New York Magazine, Huffington Post, and Forbes.

Thanks to his expertise, Joe has tested countless approaches to improving his own sleep quality. He has two top sleep tips that he’s benefitted from personally. He limits his caffeine consumption to 100 mg a day and meditates for 15 minutes daily.

Joe has an undergraduate degree from Wake Forest University and an MBA from Columbia University, where he studied entrepreneurship.

When he isn’t reviewing mattresses, Joe loves to play classical piano, read fiction and non-fiction, and travel.

Joe has personally tested nearly 100 mattresses and always recommends people do their research before buying a new bed.

Articles Written By Joe

Adjustable Bed Reviews

Bedding Industry




Mattress Pad Reviews

Mattress Reviews Page

Memory Foam

Pillow Reviews



Sheets Reviews

Simmons Beautyrest

Sleep Blog

Sleep Health

Sleep News



About Mattress Clarity and Pillar4 Media

Mattress Clarity is a Pillar4 Media property that empowers people across the globe to enhance their sleep quality — and, in the process, to enhance their overall wellbeing. We do this by providing honest, unbiased, and reliable reviews of mattresses as well as other sleep products and accessories. While we are experts when it comes to bedding, we are also real people who don’t believe there is a universal “best mattress” out there. But we do believe there is a best mattress for everyone and it’s our goal to help you find it.

Our team also reports on the latest sleep research and provides sleep education content on a broad range of topics including sleep disorders, sleeping across different life stages, sleep trackers and apps, sleep industry news and much more. All of this is done so that our readers are empowered to get better sleep and live healthier lives.

Each one of our writers is a specialist in the area of sleep. Whether reporting on groundbreaking sleep research or offering a first-person review of a mattress or other sleep product, our team members offer honest, research-backed, clear, and down-to-earth content. While crafting our mattress, pillow, and other sleep product reviews, we spend quality time actually sleeping on or with these products with the end goal of helping our readers find the perfect night’s sleep. To further ensure the accuracy of our content, we are building an extensive Expert Network featuring sleep and wellness experts who verify the content on our site.