Brooklyn Bedding is a unique retailer in the bed-in-a-box market. They own their own factory, so they are able to make and sell quality mattresses at a value price.
The have three options in their line of mattresses; the Bowery, Signature, and Aurora.
I received the 2018 version of the Signature, which replaces the former model’s base support foam with pocketed coils. The new Signature is also available in three firmnesses: Soft, Medium, and Firm. I reviewed the Medium model.
I was interested to see how this new hybrid Signature would perform. Read on for my full review.
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You Might Want To Pick The Signature If:
- You Want A Value Mattress- Finding these materials and this quality construction at this price point is difficult. However, Because Brooklyn Bedding is factory direct, you can get a quite well-made mattress for a low price.
- You Are Looking For A Long-Term Investment- The pocketed coils and high-density foam are both very durable components. This should be a long-lasting mattress.
- You Are A Combination Sleeper- It has a medium feel, so it gave good pressure relief on my side. At the same time, it gave proper support on my back and stomach. I didn’t feel my hips sinking in too far.
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You Might Not Want To Pick The Signature If:
- You Like A Classic Memory Foam Feel– If you like that slow sinking feeling that comes with classic memory foam, you won’t be getting that here. While the top layer of Titanflex is soft, it doesn’t compress slowly like many memory foam.
- You Sleep With A Partner– The motion isolation is decent, but it may not be enough if you are seeking a couples’ mattress. You may feel your partner moving around in the night, and this is definitely something to keep in mind.
Construction Overview
- The mattress is 11.5″ tall.
- The cover is luxurious and tufted with 1” of foam and cotton quilted in.
- Under that is a 2” layer of proprietary TitanFlex foam. It is similar to latex and is injected with TitaniumGel, which is designed to help with cooling.
- Then you have a 2” layer of firmer TitanFlex foam. This layer will help transition you to the support layers beneath.
- Next is 6” of individually pocketed support coils. This is supportive and great for contouring.
- The Signature is Made in the USA.
Construction Takeaways
- The Signature is available in Twin, Twin XL, Full, Queen, King, and California King.
- It is also available in three firmnesses: Soft, Medium, and Firm.
- The combination of coils and foam supports you while still relieving pressure. Sleeping on my side, I felt little pressure on my shoulders and hips. At the same time, the individually pocketed coils contoured to my body and supported me when I was on my back and stomach.
- The coils also add an extra level of durability. Together with the TitanFlex, these components should last longer, making this a good long-term investment.
- The TitanFlex promotes cooling and the coils are great for airflow. You shouldn’t be sleeping hot on the Signature.
Prices, Weights, And Dimensions
The table below gives the price for each mattress size, as well as the responding weights and dimensions.
| Size | Dimensions | Weight | Price |
|---|---|---|---|
| Twin | 38" x 75" x 11.5" | 60 lbs. | $599 |
| Twin XL | 38" x 80" x 11.5" | 70 lbs. | $649 |
| Full | 53" x 75" x 11.5" | 90 lbs. | $799 |
| Queen | 60" x 80" x 11.5" | 115 lbs. | $949 |
| King | 76" x 80" x 11.5" | 140 lbs. | $1149 |
| Cal King | 72" x 84" x 11.5" | 140 lbs. | $1149 |
Firmness/Feel
The top layers of the Signature are quite soft, so I felt nice pressure relief on my side. I felt little to no pressure on my hips and shoulders.
At the same time, I never felt “stuck.” The Signature had some nice bounce to it, so it was easy to move around on the mattress. Being a hybrid, the mattress gives you a nice balance of bounce and foam feel.
Also, on my back and stomach, I felt the coil layers contouring and holding me up, so I felt properly supported, especially on my hips.
Overall, I would say the firmness was a 6/10, softer than average.
Motion Isolation
Testing the mattress, I experienced a little bit of motion transfer. The cup was definitely affected as I moved near it.
The motion isolation is about average and those who sleep with a partner may feel some motion transfer. If you sleep with a partner, this is just something to consider.
Edge Support
Though the foam collapsed as I sat near the edge, I didn’t feel like I was going to be thrown off. Also, lying down near the edge, I wasn’t being ejected from the bed. Overall, the edge support was decent.
While the motion isolation doesn’t make this ideal for couples, the edge support makes it so you can utilize the full surface area of the mattress.
You can see the edge support in the photo below.
Marten’s Take
Marten is a staff writer for us. He has a much different body type from me. He is 6’7″ and weighs about 230 lbs (I am 5’9″ and 160 lbs.). Here is what he thought about the mattress.
Like Joe, I had a pretty similar experience. I felt a nice balance of pressure relief and support. A little bit of sinking in, but I didn’t feel pressure on my shoulders, hips, or my knees.
On my back and my stomach, I was feeling really good support, so I didn’t feel my hips sink in. The firmness overall I would say was about a 7/10. Overall, it was a really nice experience.
So, even for someone larger like Marten, the mattress was comfortable in a variety of sleeping positions. This means the Signature is a good choice for combination sleepers of many sizes.
What Makes This Mattress Stand Out
- It’s all about value. Brooklyn Bedding is factory direct, so they are able to price this mattress very low. It really is a good deal for a quality mattress like the Signature.
- If you’re looking for a long-term investment, the components in the Signature are quite durable. The mattress should last for a good amount of time.
- You get that happy medium of foam and springs; a nice foam feel, but with some bounce.
- It is a good match for all positions, giving good support on your back and stomach and pressure relief on your side. Combination sleepers should find comfort in numerous positions.
How To Unbox This Mattress
The Brooklyn Bedding Signature is a bed in a box mattress, which means it will come compressed and shipped straight to you. You will want to begin by removing the rolled up Signature mattress from its box. Then, preferably with another person’s assistance, position the roll on your bed.
Carefully cut the away the first layers of plastic until the still-compact mattress can be laid down flat. Then, pierce through the final layer of plastic and the Signature will expand. Simply clear away the excess plastic and allow your mattress to breathe and fully expand.
Overall
The Signature, like the whole line of Brooklyn Bedding, is all about value. Owning their own factory allows them to pass the savings on to consumers.
It is a great choice for combination sleepers of many sizes. You should feel pressure relief on your side and support on your stomach and back.
However, if you sleep with a partner, you may be disturbed by motion transfer during the night.
Brooklyn Bedding offers a 120 Night Trial period as well as a 10 year warranty.
Joe Auer
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Do you have reviews or best kids mattresses?
I recently suffered a mild back injury that highlighted how awful my “Premont Plush” Hampton & Rhodes mattress was. After about 5-6 years it had essentially zero support, major sag in the middle, and I was having a horrible time sleeping on it. So I began a lengthy research period (which I tend to do for any substantial purchase) and was quickly overwhelmed with how many options were out there for mattresses. I spent an afternoon at Mattress Firm laying on $3000-$6000 mattresses, including several high end memory foam and hybrid options, as well as what the manager told me was most comparable to a typical “memory foam mattress in a box”. I wasn’t overly impressed with anything there, but I did get the impression that perhaps the full on memory foam option might not be what I was looking for…
Eventually I found Brooklyn Bedding and this page (along with reviews on Google and a couple other mattress review sites). I liked the idea of a latex style foam, I’d had it with springs “popping” and poking me on the H&R mattress and thought this might be a nice middle ground. At $700 shipped w/ 2 free pillows and a free set of sheets, it was the least expensive option on the list I had narrowed it down to, so I decided to pull the trigger…with a 120 day trial period, I figured why not?
I ordered the mattress on a Friday afternoon, and it arrived the following Tuesday morning (faster turnaround time than expected). Unfortunately, the frame I ordered wouldn’t arrive until Thursday, but my back was still killing me and I couldn’t wait so I moved the old mattress out of my room, threw a sheet on the floor, and unpackaged the Brooklyn Bedding Signature (aka #bestmattressever) and over the past week I have to say I’ve been very impressed. I opted for the medium firm, and it’s great for me as a side/stomach combo sleeper. It’s winter, so I can’t really determine if it sleeps hot or cool yet, but I would wager that it is cooler than many of the cheaper memory foam mattresses out there. It doesn’t have any real sinking feeling to it, and the edges are much sturdier than I expected after reading some reviews that complained of roll-off. I also like the fact that it has handles sewn on the sides which will make it easier to move (and already came in handy when my new frame did arrive). The free pillows are pretty awesome too, although they aren’t in the same class as my Coconut Bliss pillows, but that’s a whole different obsession for another conversation…
To wrap this up, I am hoping that I continue to be this happy for years to come, but I’m confident I’ll know well before the 120 day trial period if this is indeed a keeper.
I think it’s important to note that BB very recently changed their product line, like a week after I ordered my mattress. Now, the Signature model has become a hybrid mattress, they’ve added a base model (the Brooklyn Bowery) and they have a top end model called the Brooklyn Aurora (I don’t believe this particular model was changed). To be honest, I’m glad I ordered mine when I did for two reasons…1.) I didn’t want a hybrid mattress as I’ve become somewhat anti-coil these days, and 2.) I spent $100 less than what they’re charging for the new hybrid-style Signature model. What I find a little odd about all of this (and I want to point out for anyone in the market) is that they still show the same 3,000+ reviews for the OLD Signature model on the page promoting their NEW and different Signature model, which feels a bit misleading. Aside from that minor gripe, I’d encourage anyone in the market to consider Brooklyn Bedding, especially if you’re in AZ and have the opportunity to try them out in their showrooms. I just hope I love this mattress as much in 3 months as I do today!
Did you try the soft version of the mattress? I am thinking of ordering the soft version because I tried the casper and it was too firm for me. I am a side sleeper.
I just tried the Medium.
A big problem is if you happen to reach the edge of the mattress you roll out of the bed. I have done this twice now while sleeping. Last time I suffered bad contusion due to a case by my bed.
Hi Joe-am seriously considering the BB latex mattress. A few questions. Did they change the look as I have seen pictures but looks like one is bordered in navy and the other in gray with vertical piping. Anyway, I saw where you commented to a person to avoid the “whole in the middle’ they should consider a premium foam mattress.Do you think the BB may develop a whole in the middle over time. I really need to hit on this mattress. Your review and others rate it very positive and a good price point, Also, I am around 240-45 or so and change positions a lot but mainly a side sleeper on average. Do you think the medium would be the correct choice? Thanks.
It’s not a latex mattress. They use a latex-like foam that is more durable. I don’t think it will develop a hole in the middle. The medium should be the right choice for you. You can ask them on live chat what their opinion is as well.
We bought two twin xl #bestmattressever’s in firm for adjustable bases for my husband and I about 18mos ago. We had a sick dog so I never started sleeping on mine until July of 2017 because I was sleeping downstairs on a futon for the dog. After our dog passed, I started sleeping on the new Brooklyn Bedding mattress and was have terrible lower back pain. We suspected I didn’t weigh enough for a firm mattress. I gave BB a call and explained what was going on and they suggested the soft or medium mattress based on my weight, height, and the fact I was a side/back sleeper. I was well outside their 120 return policy but they told me they would give me 50 % off a new soft or medium mattress! They are excellent to their customers!! I got a new soft mattress today and I have to say it is perfect!!!! I couldn’t be happier and will forever be a Brooklyn Bedding customer because they care about their customers!
Glad to hear, Connie!
At this point I would ALMOST consider myself a mattress shopping expert (unfortunately) considering how many we have purchased and sent back in the trial periods- and ranging in $$ from 4k-$600.00. Orig we had a plush pillow top- but after a few years it developed indentations way too soon, and caused sinking ..and so forth. We shopped everywhere, but bought from mattress firm, amerisleep, saatva & Brooklyn Bedding. … and we like soft (me more than hubby, but Im smaller than him (5ft), so the whats soft to him isnt as soft to me) Hopefully my nightmare helps someone else make their decision.
Mattress firm, black diamond bed– way too hard, not what was advertised in store- i couldnt have hired toddlers to jump on that thing for 10 hours a day and it ever break in- I swear the floor was softer.
Amerisleep– if you like the ultimate memory foam feel– this bed is for you. but it was not for us. if you are a sexually active couple- look elsewhere- memory foam feels like quicksand sometimes.
Saatva- ordered the ultra plush (softest mattress they offer) I loved the height of the bed, but it was waaaayyy too firm. so it went back as well. And they have AMAZING customer service by the way!
Then we went local, we live in Phoenix, so Brooklyn bedding has many showrooms. So off I went to see what they had. In the showrooms they have an abundance to choose from, online- only the bestmatttressever one is offered. Well after much on and off from mattress to mattress- we decided on the Liberty latex. OMG, from the first night we had it- it was heaven. Just as it was in the store, no tossing and turning, no numb limbs. no smell to air out. pure comfort. has plenty of bounce, and also the hug type feeling as well. It pulls heat away from your body somehow, you never wake up hot from the mattress (and I have had it 6 months- through the phoenix summer, so i know!) not to mention latex mattresses will never get bedbugs, and are great for allergy sufferers (so i was told) which was a nice comfort as well. This is the first mattress I have ever had that I have woken up in the same position i fell asleep- no discomfort that causes you to change your position. So if you are on the fence in regards to latex— dont be. Its a winner. And if you are used to the bounce feel of a spring mattress, this one is for you. If you are a die hard memoryfoam-er… you may not be impressed. Hope my year long fiasco sheds light on someones decision. Happy mattress hunting!
Can you compare Brooklyn Bedding with Love & Sleep?
We’ve already been through a Leesa (too soft for me, stomach sleeper), a Loom & Leaf Firm (too hard for husband, side sleeper – and it was awful for sex, so noisy unless you were aligned in one specific way), and are now on a Tomorrow (this has been the worst of the bunch and I’m waking up every day with back pain). I really don’t know where to go from here.
Why don’t you look at something like a Helix or Tuck if you have such different preferences from your husband? You can customize both sides of the mattress.
These mattresses are available in store in Arizona and Utah. I stopped into one of their showrooms today in Utah.
Hello,
I’ve been doing some research (or trying, there certainly is a lot of back and forth with mattresses!) and am heavily considering BB due to the firmness and bounce. My current mattress is cheaper foam and has sagged pretty badly in the middle after 18months. If I were looking to spend more, I’d probably go with Sapira to avoid this. Did you notice anything with BB that might tell of early sagging? I’m, about 5’7/140 and tend to move around a lot when I sleep, if that is a variable.
Thank you, I appreciate any time and information you may have to spare.
The new BB foam is really durable, so there shouldn’t be any issue with sagging.
Got Brooklyn bed medium firm and it’s soooooooo comfortable and great bounce and cool when sleeping, the best built for the money. I’m soooooo happy !!!!!!!!!
Glad BB worked out for you Ryan!
I ultimately decided to order the Loom and Leaf firm mattress and it arrived yesterday – it’s a rock and massive compared to what we were used to in a slimmer more contemporary looking mattress like the Casper. Neither my husband nor I slept well on it and will be initiating an exchange.
Thanks once again. I have just ordered a firm loom and leaf mattress and will give it a try!
Hi How, I’m hoping you can answer one more question – I am agonizing over Loom and Leaf vs Brooklyn Bedding to replace our Casper (which was too soft and unresponsive for my comfort). What’s your pick of these two? I saw your rather neutral comparison chart but was hoping you could make the call for me as I’m stuck… (I’m not that keen on the idea of sleeping on cooling gels…it sounds very chemical to me and unnatural for a mattress that touts itself as being organic, etc. Or am I thinking about this wrongly?) Thanks in advance!
Hi Kathryn – the big decision between those two should be the feel, it’s really a question of memory foam feel vs latex foam feel (note: BB is latex-like foam, not actual latex).
Hi Joe, Thanks for your reply. As I am looking for a firm, supportive bed with some bounce should I first try the BB or the Sapira? I need to make a choice in 2-3 days as my Casper will be picked up by charity on the 17th… Thanks again!
Hi Kathryn – BB definitely has more bounce.
I recently purchased a Ghostbed and feel that it is too firm for my preferences. Although I am normally a back sleeper, sometimes I sleep on my side and this has left me sore on the Ghost bed. Do you think going with the Brooklyn at its softer level is a good idea? I don’t like being swallowed by a bed but I do like something soft.. at least softer that the Ghostbed. Any suggestions? Thank you
Hi Taylor – Brooklyn Bedding has a slightly different feel than Ghostbed (a bit more bounce), but it is in the same general feel category, so I would say probably a good alternative if you’re looking for softer.
Thanks for the very helpful reviews. I bought a Casper mattress two weeks ago and am finding the sensation of sinking into the bed rather strange – it makes me totally not want to move. In your review, however, you mention you find this bed doesn’t have that quicksand like feeling and in fact you say it actually has bounce. I am a back and side sleeper and prefer a firm mattress with some bounce and good support for pressure points. I’m not loving the Casper. I am wondering if the Brooklyn bedding might have more bounce or if it would feel comparable to the Casper? What are your thoughts and recommendations if any? Thanks in advance!
Hi Kathryn – BB definitely has more “bounce” than Casper. Casper goes for a mix of latex/memory foam feel, while Brooklyn Bedding is going for just the latex feel I’d say.
I’ve read hundreds of reviews and comments on various mattresses and the one thing I don’t see in any of them is really important to me. My husband and I do not want to end up with a mattress that slides us into that “hole” in the middle. What latex or hybrid mattress would you recommend to couples who sleep separately sometimes and together sometimes?
You want to invest in very high quality foam (whether an all-foam or hybrid mattress) to avoid the “hole” in the middle. If that’s your number one concern, I’d probably recommend a pocket coil hybrid like Sapira.
I was almost all set to pull the trigger on their #bestmattressever, but when I called to ask about the materials, and left messages on two separate occasions, they never called me back. The live chat rep I finally talked to then tried to mislead me, saying yes, the top talalay latex layer is “all natural materials.” When I clarified that that meant it’s 100% latex, she admitted that no, they use things like soy and ground seashells as filler. The bottom dunlop layer is more than half synthetic. Nowhere on the website is this specified, which I find misleading. So I posted a review to their website, because I think people deserve to know whether they’re sleeping on synthetic vs. natural latex, and quality of customer service is very important when spending this much money on a product you may need to return. THEY FILTERED MY REVIEW OUT. New 5-star reviews roll in every day, but the 2-star I wrote over a week ago is nowhere to be found. Emailed the manager asking what happened to my review, but (surprise surprise) I never heard back. Don’t trust this company – their “glowing” reviews aren’t accurate, and they are not transparent about materials used. I’ve just reported them to the BBB.
It does state on their website the talalay latex is 60/40 synthetic to natural, while the dunlop layer is stated to be 100% synthetic. The Pure Green mattress is 100% natural latex if that’s what you’re looking for. The king is also $1549 vs $900 for the #BME. As to what happened to your review, maybe they filter out reviews from people who aren’t verified purchasers of their mattresses. Maybe they filtered it out because it was inaccurate as they are quite transparent regarding the composition of the components that make up the mattress.
I would love a latex mattress, but I am concerned about the smell of latex. I did buy a latex pillow and was never able to get the odor out. Did you notice the rubber smell when sleeping on it?
I did not notice any smell with this one after the first couple of days.
I viewed my credit card on 11/18/16 and saw a charge from this company Brookyln Bedding for 617.50. I immediately called my credit card company and notified them of the charge. They asked a few questions and then instructed me to contact Brooklyn Bedding. I called then and it went straight to voicemail. I called 10 minutes later and the receptionist answered and she took my name and phone number. She stated that she can’t do anything for me, but she would forward the information to her boss Mario. Well, I waited an hour and he didn’t return my call. I called again and was told that Mario was on another call and would call me back. I waited another hour. I made my last attempt and was told that she didn’t know if her boss was in his office or not but she would transfer the call, well it went to his voicemail.
This company is very unprofessional and didn’t want to know if merchandise was purchased fraudulently. This company didn’t have any desire to stop this transaction at all. They didn’t care. Thankfully, my credit card company is working on the issue. I would never recommend this company, poor business practice.
Hello,
I’m trying to narrow down between the BB soft and medium firmness. I’m a 5’7 155lb male. I mostly sleep on my stomach/side in a “runners” type of position. Was wondering if you had a recommendation on which firmness I should get. Thank you
I recommend the medium for almost everyone, unless you particularly like a soft mattress.
Brooklyn Bedding does have many retail stores to try out their product, all in Arizona.
You are absolutely right Debbie! Sorry if I was misleading in the review, assuming most people are not local to AZ.
Hello, my name is Larry,I think I’m going to buy a Latex Mattress from B.B my question is I’m 5’7″ 210lbs. and a side sleeper,would you recommend the medium or firm mattress? I have been taking a poll,before I place an order,Thank you.P.S I understand it’s just your opinion:)
Hi Larry – I think the medium firm would be best, though firm could be fine for your weight, depending on your preferences.
I have seen people post here about Brooklyn Bedding, so I thought I should share a bit of my horror story with them. In short, they do not actually offer refunds after 60 days.
Instead they transfer your money to a third party and you have to create an account with them, share you personal and banking details and then try to get your money transferred to you.
The “No hassle & no drama returns” advertised on their site could not be farther from the truth. I am 4 weeks into trying to get a refund. I have contacted the Sales Manager, Mario Sevilla and CEO, John Merwin countless time via email and phone.
I know some people really like their products, but I strongly urge anyone considering a purchase from Brooklyn Bedding to avoid them unless you know from personal experience that the product is right for you.
Thank you for sharing your experience – sorry to hear about this issue!
Was able to try out and purchase in phoenix Arizona at R&S mattress.
Hi, Joe. I think I have narrowed my search down to Ghostbed, BB and Tuft. I am struggling with neck/ upper back pain. And it appears these are the best options for under $500. I have never slept on either latex or memory foam. So I want to know your recommendation. Thanks in advance
Tuft & Needle is going to be a bit cheaper than the other two (the others are not less than $500, depending on the size). Personally my favorite sleeping surface is latex, so I’m a little biased! But really it all comes down to preference – so if you think foam is interesting, might be worth a try. These companies all have very friendly return processes so you can make sure it’s a good fit. Of these three – in terms of “bounciness” I’d rank them:
Brooklyn Bedding > Ghostbed > Tuft and Needle
Tuft & Needle is quite firm, Ghostbed is average firmness, and BB has firmness options for you.
Hope that helps, let me know if you have any follow-up questions!
Hi Joe,
Just wanted to say THANK YOU for what you are doing. I have never ‘seriously’ shopped for a mattress, but after having some back issues, and realizing better sleep would help, I started researching. In the process, your site kept showing up, and your reviews are just what I needed. Not being able to try out most of these mattresses, your videos were very ‘virtual’ and eventually, helped me decide on the Brooklyn Bedding option (as I really want a latex mattress). Anyway, the bed arrives in a few days, but wanted to say THANKS for your help. I hope you got some sort of credit for that, as you definitely deserve it!
Gil
Colorado
Thanks for the kind words Gil, really glad you found a mattress you love!
what is a better choice in your opinion Brooklyn bedding or Loon and leaf.
Hi Jill! Those are two mattresses I really like, but they have totally different feels. Brooklyn Bedding is latex, so it has a lot more “bounce” to it. Loom and Leaf is memory foam, so the foam is very slow moving. It really comes down to your preference with these two, not mattress quality.
I found a 100 percent latex matress for about $1600 and another one made byfor about $600 less. I chatted with the first business and asked what made their mattress be worth so much more. The name escapes me, but I think it’s the one that has. more firmness on one side and the other side is softer. Their answer was that the bed in a box that you buy uses chemicals to get the bed into the box and theirs don’t. so I contacted “sleeponlatex.com” and they say the don,t use chemicals. I would really appreciate you thought on the matter.
athanks,
Anne
Hi Anne! I don’t think its correct that chemicals are required to put it in a box, but that’s not my expertise. Spindle comes in a box, but it is not compressed. Zenhaven does not come in a box (white glove delivery). I’m not sure about SleepOnLatex (I haven’t tried them myself), but I would take their word for it!
I have pressure point problems due to a hip replacement. I am sold on BB, but my problem is the comfort level. I am a side and back sleeper 184lbs, 6’tall. I currently have a coil mattress and I re-position often during the nite due to pain. Please advise a comfort level for BB. Regards
I would think Medium based on what you’ve described. I would, to be sure, also recommend reaching out to them on their live chat to see what they think.
Would you say that weight plays a role? Would a 6’2 250lb guy find it as soft and comfortable as a 5’3 130lb woman? I know it’s hard to say “it’s comfortable” and have it mean something because it’s out of context.
Definitely weight plays a role. I think the medium firmness would be a good, comfortable fit for a majority of sleepers. If there are people on the extreme of the weight range, that probably wouldn’t be the case. The unique, bouncy feel is something to consider too. If you have typically had memory foam mattresses and like that feel, that’s not really what you get here, for example, so that’s another aspect to whether it will be “comfortable” to you.
What is your personal favorite? Trying to decide between loom and leaf and bb
Hi Cheryl,
They are pretty different mattresses. The L&L is more comparable to the pure memory foam mattresses, like the majority of the line of Tempur-Pedics. I think that type of feel is either love it or hate it. BB is bouncy and resilient, which is quite different from L&L, so it would just come to your personal preference in that regard.
Personally I prefer L&L