Purple NewDay Mattress Review

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If you’re on the hunt for a new mattress, you have undoubtedly heard of Purple. The brand made a name for itself in the mattress world with its innovative and proprietary gel grid. It has a distinctive feel that’s squishy yet firm, and it’s a versatile material that adapts to individual body types and sleeping positions. There’s no other mattress material quite like it.

With the new Purple NewDay mattress, the brand is making its famous gel grid more accessible with a lower price point. But will your sleep needs be as satisfied as your wallet? Keep reading for my unbiased review of the Purple NewDay mattress. I tested it personally to assess its firmness, feel, and performance.

Purple NewDay

The NewDay is an affordable yet supportive Purple model. It features the breathable Purple gel grid and a border of support foam.

Clarity Score 3.8/5

Material

Foam

Trial Period

100 nights

Shipping Method

Free shipping

Firmness

Warranty

10-year warranty

Price Range

$1195 - $1595

We recommend this mattress for the following sleeper types:

Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
Back Sleeping
Ideal for lightweight and average weight back sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
/5

Purple NewDay

The NewDay is an affordable yet supportive Purple model. It features the breathable Purple gel grid and a border of support foam.

Clarity Score 3.8/5

Material

Foam

Warranty

10-year warranty

Firmness

Shipping Method

Free shipping

Trial Period

100 nights

Price Range

$1195 - $1595

We recommend this mattress for the following sleeper types:

Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
Back Sleeping
Ideal for lightweight and average weight back sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
/5

Purple NewDay

The NewDay is an affordable yet supportive Purple model. It features the breathable Purple gel grid and a border of support foam.

Clarity Score 3.8/5

Material

Foam

Firmness

Trial Period

100 nights

Warranty

10-year warranty

Shipping Method

Free shipping

Price Range

$1195 - $1595

We recommend this mattress for the following sleeper types:

Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
Back Sleeping
Ideal for lightweight and average weight back sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
/5

Purple NewDay Mattress Review: General Overview

The Purple NewDay is the newest offering from Purple, and it’s the brand’s most affordable mattress. It’s made with the famed Gel Flex Grid, and you can think of it as a slightly simpler version of the original Purple mattress. That means excellent support and pressure relief, though it’s definitely on the firmer side.

Here’s a quick overview of the NewDay’s pros and cons.

Pros of the Purple NewDay Comfort Mattress

  • It offers a good balance of comfort and support for back sleepers.
  • The grid promotes airflow, so it’s a great match for hot sleepers.
  • The lower price point means it offers a good value.

Cons of the Purple NewDay Comfort Mattress

  • Lighter side sleepers may find this mattress feels too firm.
  • It’s a simpler mattress, so it’s lacking some of the bells and whistles of higher-end Purple mattresses.
  • The mattress doesn’t contour well, which is something fans of memory foam might miss.

Purple NewDay Firmness and Feel

Firmness and feel are two things you want to think about when you’re shopping for a new mattress. These are the features that will affect how comfortable a mattress is for different types of sleepers.

How Firm is the Purple NewDay Mattress?

I ranked the Purple NewDay as a 7.5/10 on our firmness scale, but it might feel firmer or softer depending on your weight. The bigger and heavier a person is (like myself), the more the gel grid compresses and the softer it feels. The lighter you are, the less compression you get, which gives the mattress a firmer feel.

Sleeping on the Purple NewDay Mattress

At 270 pounds, I thought the NewDay felt great when I was on my back. The gel grid collapsed just beneath my hips and butt and stayed supportive and upright everywhere else, giving me a great balance of comfort and support. Lightweight people, however, might feel like it’s too firm for them.

When I rolled onto my side, I felt decent pressure relief around my hips and shoulders, but it wasn’t as impressive as the original Purple mattress. Because of the limited pressure relief,  I don’t think the NewDay is ideal for any side sleepers, and lightweight side sleepers in particular will think it is too firm.

The Purple NewDay was really supportive beneath my hips when I rested on my stomach, so I had the alignment I needed to be comfortable. I think most stomach sleepers will agree. 

Sleeping on the Purple NewDay

What Does the Purple NewDay Mattress Feel Like?

The Purple NewDay has a similar feel to the original Purple. It’s both squishy and firm with a bouncy sensation, which is a result of the proprietary hyper-elastic gel polymer grid. This responsive material compresses under pressure but stays upright elsewhere. It is one of the unique mattress materials I have ever come across, and it is very different from the memory foam or innerspring feels many sleepers are used to.

Sleeper WeightBack SleepersSide SleepersStomach Sleepers
Lightweight (under 130 lbs)BadBadGreat
Average (130-230 lbs)DecentBadGreat
Heavyweight (over 230 lbs)GoodDecentGood

Is the Purple NewDay Mattress Good For Lightweight People (Under 130 lb)?

  • Lightweight back sleepers will find the NewDay too firm to be comfortable.
  • Lightweight side sleepers will feel pressure along their shoulders and hips on the NewDay because they aren’t heavy enough to compress the grid, so it’s not a good match for people in this category.
  • SInce the Purple NewDay feels firmer to lightweight people, stomach sleepers under 130 pounds should find it really supportive.

Is the Purple NewDay Mattress Good For Average Weight People (130 – 230 lb)?

  • Average-weight back sleepers will feel a decent balance of comfort and support on this mattress. 
  • Average-weight side sleepers won’t compress the gel grid enough to get enough pressure relief under their shoulders and hips.
  • This mattress is a great choice for average-weight stomach sleepers, who will feel properly supported through the hips and lower back.

Is the Purple NewDay Mattress Good For Heavyweight People (Over 230 lb)?

  • Heavyweight back sleepers should feel good support from the NewDay, but those on the higher end of the scale may find they need the coils found in the higher-end Purple mattresses.
  • It’s also a good choice for heavyweight side sleepers, though the pressure relief isn’t quite as impressive as the original Purple or or mattresses like the Purple RejuvenatePlus.
  • The firmness of the NewDay is a good match for heavyweight stomach sleepers.

Overall Ratings

Our team of Certified Sleep Science Coaches personally test each mattress in categories such as materials, comfort, cooling, and support. Hover over the icons to learn more about these different topics, or scroll down for a more detailed analysis on each one.

Mattress Performance Ratings

Poor
Average
Excellent

1
2
3
4
5
3.8
Overall Rating
4
Support
3.5
Cooling
4
Edge Support
3
Motion Isolation
4
Durability
4
Trial Period
4
Warranty

Note: Motion transfer is beneficial for those who share the bed and don’t want to be woken up by another’s movements. Looking for a mattress that better absorbs motion? Check out our Best Mattresses for Couples.

Purple NewDay Mattress Construction 

After going through exactly what it feels like to lie on top of the Purple NewDay, let’s talk about what goes in it. I’m breaking down the NewDay’s construction and reviewing how all of these features affect its performance and durability.

Cover

The NewDay shares the same Softflex cover as the rest of the Purple mattresses. This thin, stretchy, breathable material moves well with the gel grid and doesn’t hinder its performance in any way.

Comfort Layers

The streamlined NewDay mattress has two inches of Gel Flex Grid in its comfort layer. As we’ve covered, the grid is composed of a hyper-elastic gel polymer that manages to be both firm and collapsible under pressure for support and pressure relief. It also leaves a lot of room for airflow.

A rectangle of edge support foam surrounds the grid on all sides for extra support and durability. It also helps keep the edges from collapsing too much when you’re getting in and out of bed and maximizes the sleep surface area.

Support Layers

The base layer in the NewDay is made from a firm, supportive foam to give the mattress stability and structure.

Mattress Height

At 8” tall, the NewDay is 1.25” shorter than the original Purple mattress.

Purple NewDay Mattress Size Options and Price

For the most current size and pricing information on the NewDay mattress, check out the chart below.

SizeDimensionsPrice
Twin$
Twin XL$
Full54" x 76"$1195.00
Queen60" x 80"$1295.00
Short Queen$
King76" x 80"$1595.00
California King$

Purple NewDay Mattress Performance

Sleeping Hot or Cold

The Purple grid does a great job of encouraging airflow, so the breathable construction of both the comfort layer and the cover means the NewDay regulates temperature well. Hot sleepers will find this mattress doesn’t retain heat, so it’s a great option if you regularly wake up feeling overheated.

Motion Transfer

Thanks to the gel grid, the NewDay mattress is fairly bouncy. It doesn’t absorb motion transfer the way memory foam might, so couples may feel their partner moving around at night. That’s worth keeping in mind if you’re a light sleeper with a restless bed partner.

Edge Support

Despite the edge support foam in the NewDay’s comfort layer, support around the perimeter is only decent. Because it lacks coils, it’s not as supportive on the edges as other mattresses I’ve tried.

Purple NewDay Edge Support

Durability

For a more affordable mattress, the NewDay is very durable. The Purple grid shouldn’t sag the way some foams might, so you can reasonably expect a lifespan of 7 to 10 years.

Off-gassing

I noticed a minor amount of off-gassing, but it wasn’t nearly as significant as other memory foam mattresses I’ve tried. After unboxing and letting it inflate, the NewDay was ready to use right away. 

Noise

This mattress is as silent as mattresses get. I heard no noise at all when I changed positions.

Sex

A good mattress for sex should be easy to move around on. With its responsive bounce, the NewDay makes it really easy to change positions, so it’s a good option for sex.

Purple NewDay Company Policies

Let’s go through Purple’s policies for the NewDay mattress. When you’re buying a mattress online or in a brick-and-mortar store, it’s always a good idea to be clear on details like the warranty, sleep trial, and return policy.

Warranty

Like other Purple mattresses, the NewDay has a 10-year warranty that covers factory defects. Without a sufficient foundation, however, the warranty may be void.

Sleep Trial

Purple has a 100-night sleep trial on its NewDay mattress, which should give you plenty of time to decide if it’s your ticket to sweet, supported dreams.

Return Policy

If you’ve tested the NewDay mattress for 21 days and it’s just not working out, you can return it under the 100-night sleep trial. If it’s undamaged and clean, you can expect a refund for the full purchase price. That excludes any discounts, accrued interest, and/or shipping fees.

Common Purple NewDay Mattress Complaints

While the NewDay mattress has its fans, side sleepers in particular found it didn’t have sufficient pressure relief. Some heavier sleepers found it lacking in support, while lightweight sleepers who don’t fully compress the grid found it too firm. For details on different mattress materials and constructions and what might best suit your body type and sleep habits, check out our mattress guides.

Other NewDay mattress customers reported issues with customer service, and some mentioned that returns were trickier than the marketing claims made them seem.

How Does The Purple NewDay Compare To Others?

If you’re wondering how the Purple NewDay stacks up to other mattresses in the Purple line-up, let’s take a look. We compared the NewDay to the Purple Original and the luxurious Purple RejuvenatePlus.

Purple NewDay vs Purple Original

Product
Firmness
Score
Purple Mattress
Medium-firm: 6.5/10
4.1/5
Product
Purple NewDay
Firmness
Score
3.8/5
Product
Purple Mattress
Firmness
Medium-firm: 6.5/10
Score
4.1/5

The NewDay mattress is a simpler version of the original Purple, which means they’re similar with a few notable differences. The original Purple mattress is definitely softer than the NewDay, and we think the original offers better pressure relief. Because both mattresses have the gel grid, they’re equally effective for hot sleepers. Thicker layers mean the original is probably slightly more durable than the NewDay, but it’s also more expensive.

Who Should Choose the Purple NewDay Mattress?Who Should Choose the Original Purple Mattress?
Value shoppersThose with a bigger budget
Stomach sleepersSide sleepers
Product
Firmness
Score
Purple Rejuvenate Plus
Medium-firm: 6.5/10
4.5/5
Product
Purple NewDay
Firmness
Score
3.8/5
Product
Purple Rejuvenate Plus
Firmness
Medium-firm: 6.5/10
Score
4.5/5

The RejuvenatePlus is part of Purple’s Luxe Collection, which is the brand’s most high-end mattresses. As we’ve covered, the Purple NewDay is an economical pick, so it’s much simpler than the RejuvenatePlus, which has a medium-firm with a plush pillow top for a luxurious yet balanced feel. It’s also more supportive, with a zoned construction that makes it firmer toward the center and softer at the top and bottom. While you’ll get more bells and whistles with the RejuvenatePlus, you’ll also spend more compared to the NewDay.

Who Should Choose the Purple NewDay Mattress?Who Should Choose the Purple RejuvenatePlus Mattress?
Value shoppersThose who want something more deluxe
Stomach sleepersSide sleepers

Purple NewDay FAQs

How thick is the Purple NewDay mattress?

The Purple NewDay mattress is eight inches tall in all sizes.

What is the lifespan of a Purple NewDay mattress?

Thanks to the gel grid, Purple mattresses are really durable. You can expect the NewDay mattress to last 7 to 10 years.

Can you sleep on a Purple NewDay mattress right away?

Yes! The Purple NewDay mattress expands quickly, and I only noticed minor off-gassing, so it’s ready to sleep on right away.

Marten Carlson

Marten is the Lead Reviewer at Mattress Clarity. He is a Certified Sleep Science Coach and covers the mattress industry as well as sleep science news. He is specifically interested in the connection between sleep and overall health. Marten has written for media publications like Consequence of Sound and received a master’s degree in Film Studies from Emory University. He comes from Franklin, Indiana, and spends all the time he can writing, directing, and acting in films.