REAL SIMPLE, a Meredith Corporation-owned lifestyle magazine brand, debuted its own bed-in-a-box mattress—dubbed Real Sleep—at the High Point Market spring trade show in North Carolina.
The Real Sleep mattress by REAL SIMPLE is a 10″ thick, all-memory-foam mattress in a medium firmness. (They rate it at a 7 out of 10 on the firmness scale.) The mattress is made with exclusive FloraFlex Memory foam technology and features a top foam layer with an open cell structure to promote airflow and draw heat away from you as you sleep, according to the mattress website.
The Real Sleep mattress comes with an organic cotton cover that is said to be easy to clean. The foam is CertiPUR-US Certified, which means its materials are more eco-friendly than many conventional mattress materials. The bed is also formaldehyde-free and phthalates-free, according to the brand’s website.
“After listening to Real Simple readers share their sleep issues with us, we searched for a solution that would make mattress shopping easy and provide a distinctively better night’s rest,” said Kristen Payne, vice president of licensing and accolades at Meredith Corp.
A Queen-sized bed retails for $995 at full price and is currently only sold online. “The company is beginning retail distribution with its showing in High Point,” according to a report from Furniture Today.
The mattress comes with a 100-night sleep trial and a 10-year warranty.
Real Simple is not the only well-known brand getting into the online direct-to-consumer mattress game. Walmart recently launched its own line with Allswell Home and Robin from Williams-Sonoma.
The High Point Market is the largest furnishings industry trade show in the world, according to the market’s website. The website says that more than 75,000 attendees come to showrooms—which take up 11.5 million square feet of show space in High Point, North Carolina—twice a year for their spring and fall markets.
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All images from the Real Sleep by Real Simple website
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