WalMart has debuted a new mattress and bedding brand called Allswell Home, the New York Times and other outlets report. The brand’s new offerings will be sold on a separate website, AllswellHome.com, rather than on WalMart’s website. Also of note — Allswell Home king-sized mattresses have been renamed to “Supreme Queen,” a move that WalMart says is “ in recognition of all women who deserve the highest honor.”
Allswell currently sells two mattresses, aptly named “The Softer One” and “The Firmer One.” Both models are 12 inches tall and topped with a built-in plush topper.
The softer model, which costs $345 for a Twin-size mattress, $485 for a Full, $585 for a Queen and $745 for a Supreme Queen, has five layers of memory foam. According to the Allswell website, this mattress has “the perfect medium-soft support.”
The firmer model, which also costs $345 for a Twin-size mattress, $485 for a Full, $585 for a Queen and $745 for a Supreme Queen, has a “medium-firm feel” and contains three memory foam layers along with pocketed coils.
All Allswell mattresses come with a 100-night free trial and 10-year limited warranty.
In terms of bedding, Allswell currently offers four limited-edition looks curated by tastemakers Athena Calderone, Jeremiah Brent, Rachel Parcell, and Genevieve Gorder. Customers can shop each “bedscape,” selecting items like sheet sets ($160 for a queen size), throws (from $60), decorative pillows (from $48 each), and duvet inserts ($135 for a queen).
On the Allswell website, company president Arlyn Davich shared the vision behind the brand: “We’ve come a long way from plastic slip covers and the ‘good china.’ The kitchen used to be hidden; now it’s open for all friends and family to see. The bedroom was off-limits to guests; now it’s where work gets done and the family hangs out. The rules are no more. The modern home reflects modern values; personal by definition. Allswell is about helping you live your values at home.”
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Featured image courtesy of WalMart
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