Buying a mattress online is becoming ever more popular. I don’t think that’s a trend that is going away anytime soon, as more and more companies keep popping up. Having said that, there are some basic things you should consider doing when evaluating which mattress you want to buy. I’m personally a proponent of buying online, but I do recommend doing a good bit of research before making any sort of decision. Here are a few pointers to help you with your search.
You can get a lot of good information when reading through the reviews of different brands online. There are a few things you should look for, however. I would be careful when reading the reviews on the retailer’s website. They have total control over the content that gets placed on their site, so they have every incentive in the world to manage which reviews get put on their site. I’m not saying companies do that, but they do have every incentive to do so.
Each individual has different needs and likes. What might be good for one person may not be an ideal for another. That is especially true with mattresses. Therefore, you should take the opinion of one specific person with a grain of salt. If one person has a bad experience with the mattress, that doesn’t mean you will. What I would recommend is reading a lot of reviews from several different sources. Try to get an overall consensus on whether most people like the mattress.
Know The Savings
Going online can really save you a lot of money. These new Internet startups are cutting out the middleman and selling directly online. The savings they create are then getting passed onto the consumer. While this is the case for a lot of the new companies selling online, not every company provides this great value proposition through its online channels. With that being said, make sure you understand the savings you get from each retailer selling online. (see related article best place to buy a mattress).
Check Shipping Costs
Some online retailers provide free shipping, but not all of them do. Before making that final decision, I would make sure to understand what the shipping costs are, if they exist at all. Sometimes they can be over $100, so they might make you think twice if you are deciding between two or more brands.
Check Sales Tax
Similar to the point above, depending on where you are located and where the retailer is located and has operations, you might be liable for sales tax. That is a small added cost, but it is possibly something that could sway your opinion.
Check Trial / Return Policies
The new online companies are coming out with very friendly trial period and return policies. I don’t think you need more than 30 days to try out a mattress, so I don’t think anything beyond that should really affect your decision. What I’m trying to say is don’t let the free trial period be your final decision criteria if you are down to two mattresses that have a trial period over 30 days.
If you follow this basic advice, you should be setting yourself up for success. The decision to buy a mattress online can be a great one, as there are now a whole lot of great options out there. Good luck with your search.