Purple Plush Pillow Review – Where Innovation And Comfort Meet

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Purple’s Plush Pillow is distinctive, quirky and adjustable in a way that we haven’t seen in another pillow. The Purple Plush gives individuals the ability to make it firmer or plusher (softer) by zipping or unzipping the sides of the pillow. It has some other great features, like being non-toxic and machine washable.

So with all of that in mind, who do we think it’s a good fit for? Check out our full video review below and keep scrolling to read for the complete written Purple Plush Pillow review.

Purple Deals
Purple Plush Pillow
Purple Plush Pillow
Purple Plush Pillow

The Purple Plush Pillow is a simple but innovatively designed pillow that features a Lyocell and Nylon blended cover and is filled with "Smart Fluff" which is interlocking polyester fibers.

Purple Plush Pillow Overview

Purple’s Plush Pillow may not feature any of the Smart Grid material that’s a hallmark of other Purple mattress products, but it does not disappoint. The outside is soft but not a knit material, instead made from a combination that’s 60% Lyocell and 40% Nylon with a moisture-wicking treatment.

The filling is truly fluffy and made with what Purple calls “Smart Fluff,” or interlocking, denier poly-fiber puff balls. The pillow is essentially a sturdy down alternative that, thanks to its design, won’t fall flat or lose a lot of air when compressed by a hand or head.

The highlight of the pillow has to be the zippers featured on both sides; this is how sleepers adjust the pillow’s firmness and overall support level. Two zippers allow sleepers to combine for maximum firmness or do half and half for even more preciseness with no mess.

The pillow is also extremely affordable, especially compared to other Purple pillows, it’s $49 at full price, comes with a 100-night trial and 1-year warranty.

Who Might Like the Purple Plush Pillow?

  • Hot sleepers
  • Those who want an adjustable pillow option
  • Sleepers who want to easily clean their pillows
  • Most back and side sleepers

Who Might Not Like the Purple Plush Pillow?

  • Those who like the supportive and contouring feel of memory foam
  • Shoppers who want the proprietary Hyperelastic Polymer found in other Purple products
  • Most stomach sleepers

Purple Plush Video Review

The Purple Plush Pillow needs to be seen to be believed! Check out in the in-depth video review we put together to see it in action.

Purple Plush Firmness & Feel

We’ve established that the Purple Plush feels and looks modern and futuristic, but how does it feel to actually sleep on this pillow? We’re covering all of those details, and more, below.

How Firm is the Purple Plush Pillow?

With both of the zippers completely zipped, the Purple Plush will be at its firmest. We estimate this to be around a 7 out of 10 on the firmness scale for average size sleepers. In order to keep the pillow consistently lofted and firm/soft, consider throwing it in the dryer every week or every other week to help the polyester fiber filling re-expand.

Sleeping On the Purple Plush Pillow (Sleeping Positions)

Resting one’s head and falling asleep on the Purple Plush will feel very similar to sleeping on a more traditional down pillow or a standard down alternative. The pillow will feel fluffy, plush and lightweight, especially compared to the other pillow Purple makes. The zippers on the side allow the sleeper to adjust the overall support level and height based on his or her primary sleep position.

Purple Plush Pillow Review - side sleeper

What Does the Purple Plush Pillow Feel Like?

With a filling that’s marketed as “Smart Fluff” it will come as no surprise that the Purple Plush really is a fluffy and lightweight pillow. It has the feel of a more structured down or down alternative. While the Smart Fluff itself is supposed to be interlocking polyester fiber balls, we didn’t feel any notable lumps or clumping in the fill itself, everything was smooth. The cover is also extremely smooth, but not in a crisp cotton way, it leans towards more of a synthetic and cooling feel.

Average Weight Sleepers – 130lbs – 230lbs

Those with average body types should really love the versatility of the Purple Plush Pillow. At its fullest – with both sides zipped – the pillow should be an excellent match for side sleepers. Katie, who personally tested and reviewed the pillow, found unzipping one side made it ideal for back sleeping and it was so simple to adjust. Stomach sleepers may find the pillow too full even at its flattest, with both sides unzipped.

Purple Plush Pillow Review - back sleeper

Heavyweight Sleepers – Over 230lbs

Marten is another reviewer and staff writer for Mattress Clarity. He is 6’7″ and weighs around 230 lb and his experience with the Purple Plush Pillow can tell us a lot about how heavier body types will like (or dislike) sleeping on this pillow.

Being a larger person, Marten put the pillow into its firmer configuration (both sides zipped). When he was resting on his back, he felt a good amount of support without any neck strain. His head did not bottom out, which is an issue he has had when back sleeping on many pillows. On my side, he also felt very comfortable.

However, even in the softer configuration, the Purple Plush was still too firm for him on his stomach. Marten thinks heavier stomach sleepers might need a softer pillow, in general. Overall, heavier back sleepers and side sleepers who like a somewhat lofty feel should enjoy the Purple Plush pillow.

Lightweight Sleepers – Under 130lbs

More petite or lightweight sleepers will find this pillow more supportive or firmer than others, either when fully unzipped. Based on Katie’s experience as an average body type, she thinks some lightweight back sleepers but most lightweight side sleepers will find this pillow to be a good fit. Petite stomach sleepers will most likely feel that there is too much loft in the pillow and that it’s too firm to find that natural, neutral spinal alignment.

Purple Plush Pillow Construction

The Purple Plush is a simple pillow in design but its materials are fairly complex and innovative.

Dimensions Standard size: 26″ x 18″; King size: 35″ x 16.5″
Weight 3.6 lbs
Cover Material 60% Lyocell, a synthetic fabric known for its breathability and 40% Nylon
Core “Smart Fluff,” or interlocking, denier poly-fiber puffballs
Loft/Height Variable but about 5.5″ at its tallest


The Purple Plush Pillow can be found in two sizes, a Standard and a King size. The Standard size is 26″ x 18″ and the King size is 35 x 16.5″. Both pillows will fit well into their respective pillowcases.


The Purple Plush Pillow weighs about 3.6 lbs total. The pillow feels very lightweight, which is a stark contrast to both the Original Purple Pillow and the Purple Harmony Pillow, which feature a much heavier and denser Smart Grid hyper-elastic polymer gel in their construction.

Cover Material

The cover material is instantly smooth and soft to the touch. In terms of fabric, it’s a combination of 60% Lyocell, a synthetic fabric known for its breathability and 40% Nylon. The cover also has a moisture-wicking treatment, which helps it stay cool and breathable.


There is a single type of filling in the Purple Plush Pillow, which the brand refers to as “Smart Fluff,” or interlocking, denier poly-fiber puffballs. Essentially, the feel is very comparable to a smooth but a structured down or down alternative pillow. The word “denier” is defined as, “a unit of measurement that is used to determine the fiber thickness of individual threads or filaments used in the creation of textiles and fabrics,” according to the Standard Fiber website. For a point of comparison, the site says that a strand of human hair is 20 denier.

Purple Plush Pillow Review - adjustable


There are two zippers, one on each of the longer sides of the pillow, and when they’re completely zipped, the pillow is at its firmest. When they’re unzipped, a mesh gusset will unveil itself, all designed to enhance breathability and soften the pillow.

As a result, the height and overall loft of the pillow varies. Purple says that when both sides are fully zipped and the pillow is at its tallest, it’s 5.5″ in height.

Purple Plush Pillow Size Options, Price & Care

Let’s talk about what options are available to customers in terms of sizing, prices and trial periods for the Purple Plush. We always recommend paying specific attention to any care instructions so that sleepers can keep their Purple Plush Pillow in good condition and keep the pillow’s warranty in good standing.

Size Options, Pricing & Trial Periods

All Purple Plush Pillows come with a 1-year warranty in addition to a 100-night trial.

Size Options Pricing Trial Periods
Standard $49 100-night trial
King $64 100-night trial

Care Instructions for the Plush Pillow

In terms of care, the pillow is very easy to wash. Just follow the care instructions and wash it on cold on a gentle cycle. In order to get the polyester filling super dry, put a tennis ball into a sock and throw that into the dryer with it. It’ll help break up the fibers so they dry faster.

Purple Plush Pillow Performance

There is more to know about a pillow outside of its construction and its support level. In this section, we’ll cover whether it’s a good fit for hot sleepers, what it feels like to press one’sh and into the pillow, how long it’ll hold up and more!

Sleeping Hot or Cold

The Purple Plush Pillow is an excellent option for hot sleepers to consider. Lyocell, one of the primary fabrics used in the pillow’s cover, is known for being cool and breathable. Likewise, the Smart Fluff fill allowed for adequate airflow and does not trap heat. The mesh panels along the side of the pillow, which are exposed when the pillow becomes unzipped, allow for the promotion of air within the pillow.


The Purple Plush Pillow is not super responsive, and this is attributed to its Smart Fluff core. Pressing down on the pillow, it will initially regain its shape, but not quickly the way a latex or even a resilient memory foam pillow would. Over time, the air within the pillow will lessen and the pillow will flatten out, making it even less responsive. The pillow is most likely to be responsive when it’s fully zipped (at its firmest) or fresh out of the dryer.

Purple Plush Pillow Review - response


The Purple Plush Pillow comes with a 1-year warranty, which pretty much guarantees that unless you purposefully destroy the pillow it should hold up for at least one year. That being said, the materials and quality should make it last longer. With that said, compared to the Smart Grid material in the Original Purple and Purple Harmony, this pillow is probably the least durable. The hyper-elastic polymer should last for years, while polyester fibers just don’t have the same lifespan.


I did not notice any off-gassing with the Purple Plush Pillow. It’s unlikely that the polyester fiber would emit many, if any, VOCs (Volatile Organic Compounds), which is the source of much off-gassing. This “new mattress” type of smell is associated more closely with foam pillows.

Additional Features

The real highlights of this pillow are the zippers that are lengthwise along both sides of the pillow that truly elevate its versatility. When sleepers zip both sides, the pillow loses its gusset and firms up. We liked the maximum firmness best when side sleeping, which is when one typically needs the most loft and firmness.

Purple Plush Pillow Review - versatile loft

Otherwise, sleepers can unzip one or both of the sides and a mesh gusset will be revealed that promotes airflow and softens the pillow. Katie said she liked unzipping the sides when she slept on her back because it helped the pillow conform to her head a little better.

How Does the Purple Plush Pillow Compare to Other Pillows?

Purple Plush vs. Original Purple Pillow

The Purple Plush and the Original Purple Pillow don’t actually share much in common at all! In terms of cover materials, we know that Purple Plush is a mix of Lyocell (synthetic fiber) and Nylon for a smooth feel. The signature Purple Pillow, however, offers a Hyperstretch Mesh cover, this is 88% Polyester, 3% Nylon, and 9% Spandex Mesh and has a mesh texture to it.

The cores stand apart dramatically – we’ve got the Smart Fluff with polyester fiber balls in the Purple Plush but the Purple Pillow is a solid rectangle of the brand’s proprietary Smart Comfort Grid, which is a Hyper-Elastic Polymer or a gel-like material that Purple is known for producing.

Purple Plush Pillow Review - Purple Pillow

These pillows offer extremely different support levels and overall feels. Where the Purple Plush stands tall at 5.5″ in height, the Purple is a mere 3″ tall. As a result, The Purple Plush is best for back and side sleepers while the Original Purple is better suited for most back and stomach sleepers.

In terms of price, the Standard Purple Plush is $49 at full price; the Original Purple coms in just one size and it costs $99. Both offer a 1-year warranty and 100-night sleep trials.

Dive deeper into our full comparison between the Purple Pillow and the Purple Plush Pillow.

Purple Plush vs. Purple Harmony Pillow

The Purple Harmony is the newest pillow to the Purple family, but it should not be considered a hybrid or a mix of the Original Purple or Purple Plush Pillow. Instead, the core of the Purple Harmony is a solid piece of ventilated Talalay latex foam. As a result, where the Purple Plush is soft and downy, the Purple Harmony is pressure relieving and relatively bouncy in feel.

The covers of these pillows are quite different as well, the Purple Plush has its Lyocell/Nylon blend, while the Purple Harmony features a Breeze Mesh, made up of 92% Nylon Fiber and 8% Spandex Fiber. This gives the pillow a much stretchier more performance-like feel in comparison.

The Purple Harmony Pillow also comes in two different height profiles, Standard and Tall. The Standard is 6.5″ tall while the Tall is 7.5″ tall – these are tall pillows! The Purple Harmony allows for options in a different way than Purple Plush, which stands at 5.5″ tall at its tallest but can be adjusted in terms of firmness with zippers on either side of the pillow.

When Katie reviewed the Purple Harmony, she found the Standard size to be comfortable in all three sleep positions, while the Purple Plush was more comfortable for back and side sleepers.

The Purple Harmony costs $159, making it the most expensive of all Purple pillows, and over $100 more than the Purple Plush in the same Standard size ($49). The Purple Harmony is more durable based on its construction but the Purple Plush has a lot to offer and the price is certainly right!

RELATED: Check out our complete Purple Harmony Pillow review.

Purple Plush vs. Casper Pillow

Casper and Purple are both prominent mattress brands that each make three distinct pillows. The Purple Plush and Casper’s original pillow are probably the most similar.

Purple Plush Pillow Review - Purple Plush vs. Casper Pillow

Their outer covers are smooth to the touch, Purple has its Lyocell/Nylon fabric cover but Casper’s is 100% long-staple Supima cotton for a crisper feel. They are both filled with polyester fibers – Purple’s designed as interlocking balls called Smart Fluff and Casper’s are coated microfibers.

Both pillows are adjustable, without allowing access to the actual fibers. Purple Plush offers side zippers that impact the firmness and loft, while Casper’s original pillow offers a “pillow-in-a-pillow” design, with an outer pillow covering an inner pillow.

Their feels are truly similar and should work for most sleepers. Stomach sleepers and petite sleepers may want to lean towards Casper and use just one of the two pillows for the best support.

Casper’s Pillows

Original Casper Pillow
Casper Down
Casper Foam

Purple’s Pillows

Purple Signature Pillow
Purple Plush
Purple Harmony

 Purple Plush FAQs

Here we’ll answer some of the most commonly asked questions about the Purple Plush!

What's inside the Purple Plush Pillow?

The fill inside this pillow is called “Smart Fluff” and Purple describes it as interlocking denier poly fiber puff balls. The pillow has the overall feel of a down alternative pillow but it doesn’t fall flat, something in the design element stops the polyester fibers from compressing and flattening out too much.

How much does the Purple Pillow cost?

At full price, the Standard size costs $49 and the King costs $64. This is a very good price, especially compared to other Purple pillows and other adjustable polyester fiber-filled pillows as well. If this is still over budget, check back at major holidays for sale prices.

How long does the Purple Plush Pillow last?

The team at Purple says the lifespan of the Purple Plush pillow is dependent on its use. I will say that it comes with a 1-year warranty, so if cared for and used as directed, it should easily last a year. In general, expect polyester fiber-filled pillows to last around 6 months to two years.

Where can I buy a Purple Plush Pillow?

The Purple Plush Pillow can be purchased at Purple’s website as well as online via Amazon. Mattress Firm also sells Purple mattress products so a local one may have a pillow available.

Purple Deals
Purple Plush Pillow
Purple Plush Pillow
Purple Plush Pillow

The Purple Plush Pillow is a simple but innovatively designed pillow that features a Lyocell and Nylon blended cover and is filled with "Smart Fluff" which is interlocking polyester fibers.

Company Info

Purple has been one of the most successful online retailers of bed-in-a-box mattresses since its founding in 2015. The brand now offers four mattresses as well as three pillows and other accessories. The company’s Original pillow uses its Smart Comfort Grid technology, while the new Plush Pillow is filled only with polyester fibers.

Check out our review of the Purple Original mattress

Gravatar for Katie Golde

Katie Golde

Katie manages the day to day operations of the Mattress Clarity news site and reviews sleep products in addition to writing and editing sleep news. She hails from Austin, where she lives with her growing family. She is a Certified Sleep Science Coach and has a master’s degree in Journalism from Northwestern University and has a background in health and science content. Her work can be found in print and online publications like Discover Magazine, USA Today and The Huffington Post.