Purple Plush Pillow Review – Where Innovation And Comfort Meet

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Purple’s new Plush Pillow is adjustable in a way that I haven’t seen in another pillow. It gives you the ability to make it firmer or plusher (softer) by zipping or unzipping the sides of the pillow. It has some other great features, like being non-toxic and machine washable.

So who do I think it’s a good fit for? Read on for my full review.

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Purple Plush Pillow
Purple Plush Pillow
Purple Plush Pillow

The Purple Plush Pillow is a simple but innovatively designed pillow that features a Lyocell and Nylon blended cover and is filled with "Smart Fluff" which is interlocking polyester fibers. The pillow is adjustable, machine washable and non-toxic.

Key Features

  • Currently comes in one size (26″ x 18″) and weighs 3.6 lbs
  • The cover is 60% Lyocell and 40% Nylon with a moisture-wicking treatment
  • The filling is what Purple calls “Smart Fluff,” or  interlocking, denier poly-fiber puff balls
  • Feels like polyester fibers that won’t fall flat or lose a lot of air when you press down
  • Adjustable in that you unzip to make it softer and zip it to make it firmer. Two zippers so you can combine or do half and half for even more preciseness with no mess
  • 100-night trial
  • 1- year warranty
  • Care: Machine wash in cold water, gentle cycle. Tumble dry low heat with a clean dryer or tennis balls

Who Makes It?

Purple has been one of the most successful online retailers of bed-in-a-box mattresses since its founding in 2015.

The brand now offers four mattresses as well as two pillows and other accessories. The company’s Original pillow uses its Smart Comfort Grid technology, while the new Plush Pillow is filled only with polyester fibers.

Check out our review of the Purple Original mattress

Pillow Construction

The Plush Pillow is a traditional pillow shape, comes in one size (26″ x 18″), and weighs 3.6 lb.

The outer cover is a soft, smooth combination of 60 percent Lyocell and 40 percent Nylon and also has a moisture-wicking treatment.

The filling is “Smart Fluff,” or interlocking, denier poly-fiber puff balls that feels a lot like down alternative (which it basically is).

There are two zippers, one on each of the longer sides of the pillow. When they’re completely zipped, the pillow is at its firmest. When they’re unzipped, you’ll see a mesh gusset to enhance breathability and soften the pillow.


  • Smooth and breathable outer cover
  • Easy to adjust; no mess with filling
  • Easy to clean; machine washer- and dryer- friendly
  • Affordable ($49) and offers a good trial period
  • Filling level and firmness make it best for side and back sleepers
  • Best for those who like a down or down alternative-type feeling and want something adjustable
  • Good for hot sleepers


  • It may be too firm for stomach sleepers
  • The pillow is adjustable but only to a degree; you can’t get in there and take out filling
  • Will need to fluff about once a week to maintain proper loft and firmness
  • Will change shape; those who like solid foam pillows may not love this newer option

My Experience

I’ve had the chance to review a lot of different pillows. I’ll admit that when Purple created its Plush option with adjustable zippers, I was a little skeptical at first. How could zippers change the firmness of a pillow? But kudos to them, because it is a very innovative design and it does actually work.

The cover is smooth, soft, and breathable. The inside feels like some sort of polyester fiber system. It basically feels like down alternative. It will fall a little flat after a week of use, so I would recommend fluffing it.

The real gems of this pillow are the zippers that are lengthwise along both sides of the pillow. When you zip both sides, the pillow loses its gusset and firms up. I liked this best when I was on my side (which is when you typically need the most loft and firmness).

Otherwise, you can unzip one or both of the sides and a mesh gusset will be revealed that promotes airflow and softens the pillow. I liked unzipping the sides when I slept on my back. It helped the pillow conform to my head a little better.

In terms of care, the pillow is very easy to wash. Just follow the care instructions and wash it on cold on a gentle cycle. In order to get the polyester filling super dry, put a tennis ball into a sock and throw that into the dryer with it. It’ll help break up the fibers so they dry faster.

View Latest Offers
Purple Plush Pillow
Purple Plush Pillow
Purple Plush Pillow

The Purple Plush Pillow is a simple but innovatively designed pillow that features a Lyocell and Nylon blended cover and is filled with "Smart Fluff" which is interlocking polyester fibers. The pillow is adjustable, machine washable and non-toxic.

Marten’s Take

Marten is one of our staff writers. He has a different body type than me: He is 6’7″ and weighs around 230 lb. Here’s what he thought of the pillow:

As Katie said, the Purple Plush pillow has a very interesting design. You can zip or unzip the two sets of zippers in order to make the pillow firmer or softer. When it is zipped up, the pillow will feel firmer. When it is unzipped, the pillow will feel a bit softer.

Being a larger person, I put the pillow into its firmer configuration. When I was on my back, I felt a good amount of support without any neck strain. My head did not bottom out, which is an issue I have when back sleeping on many pillows. On my side, I also felt very comfortable.

However, even in the softer configuration, the Purple Plush was still too firm for me. I think heavier stomach sleepers might need a softer pillow overall.

Heavier back and side sleepers who like a somewhat lofty feel should enjoy the Purple Plush pillow.

Final Thoughts

Back and side sleepers who like the feel of fluffy down alternative will probably like Purple’s Plush pillow. It is especially nice for those looking for an adjustable option who don’t want to deal with the hassle or mess of scooping out filling to adjust their pillow.

The Plush Pillow is about half the price of Purple’s original pillow (coming in around $49) and on the more affordable side compared to some other newer adjustable pillows on the market.

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Katie Golde

Katie manages the day to day operations of the Mattress Clarity news site and reviews sleep products in addition to writing and editing sleep news.She hails from Austin, where she lives with her growing family. She is a Certified Sleep Science Coach and has a master’s degree in Journalism from Northwestern University and has a background in health and science content. Her work can be found in print and online publications like Discover Magazine, USA Today and The Huffington Post.