Wayfair Introduces New Foam Mattress, Nora

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Home furnishings and decor retailer Wayfair announced the launch of their own mattress – named Nora – Monday.

Nora will be sold exclusively by Wayfair and ship directly to consumers as a compact bed-in-a-box. It is competitively priced (at launch) at $599 for a Queen.

nora mattress image

“In the past, shopping for a mattress was complicated. It meant visiting a store and testing dozens of options, while also comparing prices to see which retailer offered the best value,” said Steve Oblak, Wayfair’s senior vice president and general manager, in a release.

“As a leader in e-commerce, we’re focused on simplifying the way people shop for the home—whether it’s for furniture, décor or a new place to sleep, Oblak said. “With Nora, we’ve eliminated the guesswork and made it easier and fun to shop for a premium mattress. In two days or less, Nora arrives on doorsteps and can be easily unboxed in minutes.”

Nora has a 12” profile and made with all foam in four layers. Wayfair describes its comfort level as Plush. It also features the gemstone jade in the mattress cover, which Wayfair says is “securely captured in the yarn of the mattress so it won’t lose its cooling properties over time.”

Here is a breakdown of the mattress from the Wayfair website:

Nora mattress construction

  1. 2” Layer of Gel-Infused Memory Foam
  2. 3” Layer of Gel-Infused Comfort Foam
  3. Two 3.5” Layers of High-Density Support Foam
  4. Jade-Infused Cover

Nora is currently available to all customers in Canada and the US. It comes in standard sizes including Twin XL and California King. It comes with a 100-night trial and free two-day shipping. There is also a 10-year warranty with the mattress.

Wayfair is headquartered in Boston and employs more than 6,000 people, the company said in a release. It’s part of a family of sites, including other well-known retailers like Joss & Main and AllModern.

You can read more details about the mattress and its construction on Wayfair.com.

Katie Golde

Katie previously managed the day to day operations of the Mattress Clarity news site and reviews sleep products in addition to writing and editing sleep news. She hails from Austin, where she lives with her growing family. She is a Certified Sleep Science Coach and has a master’s degree in Journalism from Northwestern University and has a background in health and science content. Her work can be found in print and online publications like Discover Magazine, USA Today and The Huffington Post.