September has been a big month for mattress retailer Leesa Sleep, whose newest showroom in Virginia Beach follows the debut of three new products and the announcement of a retail partnership with West Elm.
The new showroom is located on the first floor of the company’s headquarters on Pacific Avenue near the Virginia Beach Boardwalk, reports the Virginian Pilot. It will be open Thursday-Sunday. A Grand Opening is set for October 4.
“Ever since opening [our headquarters] we have had people come by looking to try the mattress since they see our signage,” says a representative for Leesa. “When the space became available it made sense to open a showroom to the public that so people can try our mattress and other Leesa products.”
Earlier this month Leesa introduced a pillow, bed frame and foundation online. All three are available to try out in the new showroom.
Leesa also announced a new retail partnership with home furnishings company West Elm, in which Leesa’s mattresses would be available in 80+ West Elm locations across the country. This makes Leesa the official mattress partner of West Elm, replacing Casper.
Leesa will donate 1,000 mattresses to charitable organizations in communities where West Elm operates stores and continue to donate one mattress for every 10 sold as a part of Leesa’s “One-Ten” social impact program, said a release.
This is Leesa’s second showroom. The first one is located in New York City’s SoHo neighborhood. Both stores feature art galleries with artwork of homeless, formerly homeless and disabled artists.
To learn more about Leesa’s products, check out Leesa.com