Birch Pillow Review – As Natural As It Gets?

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It’s true: There really is a pillow out there for everyone. And for those who are looking for an all-natural and organic option, the Birch pillow could just be the perfect fit.

The pillow is designed with an eco-conscious flair and features organic cotton, Birch Wool from New Zealand, and Talalay Latex from southeast Asia.

Who will love this pillow, and who needs to pass on it? Check out my video review or keep reading below for more details. Don’t hesitate to ask questions if you’ve got them!

Birch Deals
Birch Pillow
Birch Pillow
Birch Pillow

The Birch Pillow is an eco-friendly and sustainably made pillow that has an organic cotton cover and fill made with Birch Wool and Talalay Latex shreds. It will work for all sleep positions and needs to be spot cleaned only.

Key Features

  • Comes in Standard and King sizes
  • Dimensions: 26” x 20” wide and 5” in height (Standard size)
  • The pillow cover is made with 100% certified organic cotton
  • The filling is a mix of shredded, natural and organic New Zealand Birch Wool and 100% natural Talalay Latex from southeast Asia
  • 100-night sleep trial and 3-year warranty
  • Care: cannot wash in the machine; spot clean only
  • Made in the USA
  • Full price: $99 for Standard and $119 for King

RELATED: Best Organic Mattresses

Birch Pillow Standard Size On Bed

Who Makes It?

Birch is a mattress brand that’s owned by Helix Sleep, another well-known mattress company.

Birch is really focused on organic and sustainably sourced mattresses, pillows, and other sleep accessories such as its plush pillow-top.

In accordance with the company’s eco-friendly nature, 1% of all Birch sales are donated to the National Forest Foundation, according to the company’s website.


  • A good option for those who want a natural and sustainably made pillow
  • The Talalay Latex in the fill provides quick response and good support
  • The wool doesn’t feel like your typical “down alternative” and it blends well with the latex
  • Will work well for all sleep types or combo sleepers
  • 100-night sleep trial is a great way to test the pillow to see if it’s right for you

Birch Pillow Is Spot Clean Only


  • The Birch Wool and Talalay Latex combo is a little lumpy and not as smooth as down or down alternative
  • The pillow can’t be machine-washed or dried
  • The price (for either a Standard or King) is not in everyone’s budget

Best Sleeping Positions For This Pillow

This is one of those rare, non-adjustable pillows that I think can actually work for all sleep positions.

The reason this is successful, in my opinion, is because of the support and response of the latex mixed with the soft but substantial Birch Wool.

Side Sleeping on Standard Size Birch Pillow

The combo is a little lumpy, but it’s just the right height and amount of support that can work for average-sized back and side sleepers. Stomach sleepers can manipulate the filling and flatten it out a little, so I think it’ll work well for you, too.

My Experience

Although I’ve had the opportunity to review a lot of pillows, this was one of my first experiences with Birch Wool in a pillow. Overall, I think it really enhanced the level of support within the pillow without taking away from the plushness.

The pillow is very eco-friendly thanks to its organic cotton cover and sustainably sourced wool and latex fill. Birch did a good job of filling the pillow and giving it a 5″ height, because it seems to be the sweet spot for most sleep positions (based on my experience, at least).

Birch Pillow Will Work For Almost All Sleep Positions

I wish I could do more than spot-clean the pillow and would definitely need to consider a pillow protector if I was going to use it frequently.

The cost is high, but I think it matches the value of the pillow based on the design, materials, and overall high quality.

I think it could be a great option for those who have their hearts set on organic cotton and natural materials and don’t want to compromise (and are willing to pay).

Marten’s Take

Marten, here! I’m on the heavier side (230 lb), and I am primarily a side sleeper. You should always consider your weight and sleep position when choosing a pillow, so I wanted to talk about my experience with the Birch pillow to give you another perspective. 

I had a similar experience to Katie’s and thought the Birch was a good match for all three sleeping positions:

  • When I was on my back, I felt some nice support on my lower neck. Even with my larger head, I did not feel like I dropped through the pillow.
  • Moving to my side, I plumped up the Birch and felt very well supported.
  • Then, I spread the fill out and was able to sleep comfortably when I was on my stomach.

I was also a fan of the Birch’s feel. It has the bounce and responsiveness of latex, but not too much. Also, the wool adds some plushness.

Overall, I did enjoy my experience with the Birch. I felt comfortable and supported no matter which position I was in.


Birch Pillow Five Inch Height

Birch Deals
Birch Pillow
Birch Pillow
Birch Pillow

The Birch Pillow is an eco-friendly and sustainably made pillow that has an organic cotton cover and fill made with Birch Wool and Talalay Latex shreds. It will work for all sleep positions and needs to be spot cleaned only.


The Birch pillow is a really nice, natural option that (despite not being adjustable) will work for most sleep positions and for combo sleepers.

It’s difficult to keep clean, so you’ll need to consider investing in a pillow protector. But the supportive nature of the wool and latex filling and the sustainable way it’s produced may make it worth it.

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Katie Golde

Katie manages the day to day operations of the Mattress Clarity news site and reviews sleep products in addition to writing and editing sleep news.She hails from Austin, where she lives with her growing family. She is a Certified Sleep Science Coach and has a master’s degree in Journalism from Northwestern University and has a background in health and science content. Her work can be found in print and online publications like Discover Magazine, USA Today and The Huffington Post.