Pillow Reviews: Coop Home Goods vs. Classic Brands Conforma

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These two pillows have more in common than meets the eye. They’re filled with memory foam, have removable covers that are easy to launder and can both be a great asset for any back or side sleeper. One pillow allows for adjustments while the other one firmly holds its shape. Which is best for you? Read on for our full comparison.

Key Similarities

  • Memory foam-filled
  • Traditional-shaped
  • Hypoallergenic
  • Removable and washable covers
  • Both come in Queen and King sizes (among other sizes)
  • Good for back and side sleepers

Key Differences

Coop Home Goods:

  • Size (Queen): 18″ x 12″ x 3″ (taller when fluffed in dryer)
  • Adjustable shredded memory foam filling (CertiPUR-US® certified foam)
  • Access to filling – can remove as much/little as desired
  • Cover is 60% Polyester, 40% Bamboo-Derived Rayon and designed to be breathable
  • 5-year warranty and a 30 night no questions money back guarantee
  • Comes in Standard, Queen and King
  • Made in the USA
  • Price (Queen): varies – around $39

Coop Home Goods Adjustable Shredded Memory Foam Pillow Review

Check out the complete Coop Home Goods pillow review, here. 

Classic Brands Conforma:

  • Size (Queen): 27″ x 16″ x 5″
  • Responsive memory foam designed for side and back sleepers
  • Ventilated memory foam to promote airflow and regulates body temperature during sleep
  • Medium-firm feel (also described as medium-plush feel)
  • Velour (80% cotton 20% polyester) knit cover is removable and machine washable
  • Imported
  • Comes in Queen and King
  • 3 year limited warranty
  • Price (Queen): varies – around $32

Classic Brands Conforma Memory Foam Pillow Review

Click here to read the full Conform Memory Foam pillow review. 

You Might Choose…

Coop Home Goods If…

You want a pillow for all sleep positions. One of the biggest differences in these pillows is that, with Coop Home Goods, you can add/remove as much of the filling as you want. This makes it a good fit for all sleep types – you just need to take some time to find the right loft for you ideal neck/spine alignment.

You have a larger body frame. This pillow comes way overstuffed and super lofted and supportive, which is great if you’ve got a larger frame or broader shoulders and feel like other memory foam pillows just aren’t giving you enough support.

Classic Brands Conforma Memory Foam If…

You are more of a traditional foam pillow person. The Conforma memory foam pillow is pretty straightforward. It’s a solid piece of ventilated memory foam with a soft removable cover. If you know what you like and you are looking to update at an affordable price, this could be it.

You like the feel of velour. The removable cover of this pillow is super soft – velour soft. You could easily slip a pillow cover over it and never notice a texture underneath or you could easily sleep on that cover alone.

Either If…

You don’t want a pillow that will fall flat. One may be shredded pieces and the other a solid piece, but neither of these pillows will fall flat on you.

You are a back or side sleeper. The loft and support levels of both the Coop Home Goods and the Classic Brands Conforma pillow are high enough and firm enough that they’re a better fit for back and side sleepers who need more substance than stomach sleepers (who usually need flatter pillows).

Related: Best Memory Foam Pillows


The main difference between these two pillows is that one is adjustable pieces of shredded memory foam and one is a solid piece of memory foam. They both come with their own pros and cons and your choice will probably be based on your personal preference and desired sleep position.

Both pillows should come with their own specific return policies and trial offers – make sure to read the fine print!

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Katie Golde

Katie manages the day to day operations of the Mattress Clarity news site and reviews sleep products in addition to writing and editing sleep news.She hails from Austin, where she lives with her growing family. She is a Certified Sleep Science Coach and has a master’s degree in Journalism from Northwestern University and has a background in health and science content. Her work can be found in print and online publications like Discover Magazine, USA Today and The Huffington Post.