Popular mattress and bedding company Casper plans to launch a “multi-province retail fleet” and establish its first Canadian headquarters in Toronto, the company said in a release on Tuesday.
This expansion means the retailer will begin to manufacture its products in Canada. The brand says it hopes to create 75 jobs across the country.
“We’ve seen tremendous success in Canada with three years of triple digit growth,” said Philip Krim, co-founder and CEO of Casper, in the release. “Investing further in the market and expanding our local presence will enable us to bring better sleep to even more Canadians across the country.”
Casper sleep products became available to purchase online in Canada in 2014. The company has since slowly expanded to temporary physical locations, with “snooze rooms” and a “Napmobile” tour in select cities across the country in 2016. Earlier this year, the brand partnered with Indigo Book & Music brick-and-mortar stores to showcase Casper “nap pods” in more than 30 stores, reports Retail Insider.
Image courtesy of Casper – photo from Casper’s first permanent American store in NYC
“Over the past three years, Casper has built a loyal customer base in Canada and we’ve seen the demand to experience our products in-person grow exponentially,” said Nicole Tapscott, senior director and general manager of Casper Canada. “Putting down permanent roots with our fleet of retail stores and a headquarters in Toronto will allow us to engage with customers on a local level, as well as tap into Canada’s impressive talent base.”
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The first permanent Canadian retail shop is set to open in Toronto in May, according to Casper. In the store, visitors will have the ability to shop Casper’s full product line, from pillows and pet beds to mattresses, “in one of four miniature homes,” says the brand. Customers can purchase items in the store and leave with their item or arrange delivery.
Featured image courtesy of Casper
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