Online mattress retailer Casper opened its first brick-and-mortar store, the Casper Sleep Shop, in New York City’s Noho neighborhood last month, reports the Washington Post and other media outlets.
The 3,000-square-foot shop is the sleep brand’s first permanent shop. The company has experimented with a slew of pop-up shops and trucks over the past few years, as well as a partnership with Target to sell in their stores.
In addition to the brand’s three mattresses, customers will get to see and feel other Casper products in person, like the sheets set, mattress protector, duvet, pillow, and even Casper’s dog mattress.
“In its first permanent store, customers will be able to sample products in one of six miniature homes that look like art installations,” writes Elizabeth Segran for Fast Company. “The design of the homes will change every few months. Customers can purchase products either to bring home immediately or have delivered. The store will also host sleep- and wellness-related events throughout the year.”
Philip Krim, one of Casper’s five co-founders, toldWashington Post that in the company’s early days shoppers would come to their office – then a one-bedroom New York City apartment – to try out their product.Abha Bhattarai at the
“On day one, we had someone knock on our door and say, ‘I’m here to try out the mattress,’ ” Krim said. “That’s when we realized, by accident, just how important the physical experience was going to be,” Krim says the team was quick to re-imagine their conference room as a “makeshift” bedroom and began inviting potential customers to test the mattress.
The new store at 627 Broadway may be just the beginning of Casper’s foray into permanent locations – and one could be headed to your city. Krim told CNBC that the company’s goal is, “to learn from the store opening, to see how shoppers react and plan from there.” Krim also said other markets for the brand include Los Angeles, San Francisco, Austin, Atlanta, and Chicago.
All images courtesy of Casper
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