New Online Luxury Bedding Brand Riley Makes Its Debut

In a market already filled with direct-to-consumer bedding options, newcomer Riley says it strives to set itself apart by providing superior bedding at a value price. On May 1, the brand launched their bath and bedding site, Riley Home, in the hopes of bringing European quality right to your bedroom.

The company explained in a release that it is able to cut out the middleman and pass the savings on to consumers. This is primarily thanks to Riley’s exclusive rights to family-owned factories in Portugal.

riley launch bed

Riley was founded by former Net-a-Porter senior executive Heather Kaminetsky. She previously focused on fashion, but she said she hopes to use her experience in e-commerce to marry technology with fine bedding craftsmanship.

In the release, Kaminetsky said, “Riley was created not only to shake up the sleepy DTC [Direct-to-Consumer] bedding and bath category, but to offer customers a level of quality at a price they could only dream of. Coupling the amazing products we have with a seamless, mobile-first technology platform creates a destination to interact with customers, collect feedback, and adapt quickly to design relevant and desirable items.”

In their bedding line, Riley offers sateen and percale sheets, down and down-alternative comforters, and pillows. For the bathroom, they have a variety of towels, robes, and bath mats. All products are certified Standard 100 by Oeko-Tex and are free of harmful chemicals.

riley launch sheet

Looking for a little extra something extra? Riley will personalize and monogram your items, “delivering playful luxury and serious quality all at once.”

And if buying bedding online still scares you, Riley offers a Home Lie On Program, where they send you samples of two sets of sheets to try out (for only $5) before you decide on the right set for you. They also offer a 60-day return policy.

In addition to providing its customers with great products and great service, Riley also plans to give back. As part of their BLANKET THE CITY™ program, for every purchase of $300 and/or a Riley comforter, they will purchase a blanket for a homeless shelter.

All told, the brand’s goal is to provide customers with “the finest thousand dollar sheet set that $199 can buy.”

All images from the Riley Facebook page and website

Marten Carlson

Marten is the Lead Reviewer at Mattress Clarity. He is a Certified Sleep Science Coach and covers the mattress industry as well as sleep science news. He is specifically interested in the connection between sleep and overall health. Marten has written for media publications like Consequence of Sound and received a master’s degree in Film Studies from Emory University. He comes from Franklin, Indiana, and spends all the time he can writing, directing, and acting in films.