We hear from a lot of mattress companies about the nitty-gritty process of creating a process – the endless iterations, the factory visits, collecting customer feedback, etc. For mattress geeks like us, that’s the good stuff. However most people might be interested in the flashier side of the business, like the WinkBeds photo shoot! Check out these behind-the-scene photos from the initial WinkBeds photo shoot in NYC.
The Epic Jump
You’ve seen them do it on the site, that wasn’t just fancy cinematography, it really happened! Good thing they found a model with a solid vertical.
But why let him have all the fun? Pretty sure this was just the models running wild, out of control. Good thing this bed has two layers of springs…
These guys had no idea what was about to happen. Though in a Manhattan photo studio, I’m sure they’ve seen plenty of crazy things over the years. Cool shot before they got started of all the lights and backdrop necessary to take such great shots.
Great photo of them prepping one of the actresses. To clarify, this is before she became famous in the mattress world. Now she can’t walk into Mattress Firm without being surrounded by Paparazzi. The struggle is real.
This post was last updated on May 16th, 2016 at 5:10 pm
Joe is the editor of Mattress Clarity. When he isn't testing sleep products, he enjoys working out, reading, and playing classical piano.