Adding to their growing list of offerings, direct-to-consumer mattress brand Brooklyn Bedding launched a new set of luxury sheets made with plant-based TENCEL™ fabric.
TENCEL™ Lyocell fibers are said to absorb moisture more efficiently than cotton and help the body with temperature regulation by keeping the skin cool and dry throughout the night, according to the brand.
The TENCEL™ sateen sheets also offer a more natural option for customers. TENCEL™ Lyocell fibers are made from natural wood pulp cellulose. They’re considered a more eco-friendly option for clothing and other textiles because they use less energy and water than cotton to produce.
Amy Dimond, Brooklyn Bedding’s director of brand communications, told Mattress Clarity that TENCEL™ is derived from sustainable wood sources that include natural forests and sustainably managed plantations.
“We not only love the sheets for their eco-friendly properties but for their gentle touch: the sheets are naturally soft — an attribute that’s actually enhanced with repeated washing,” Dimond told us.
Dimond said the brand chose a sateen weave over other options, such as percale, because it delivers the silkiest, smoothest weave.
“By using TENCEL™ in the construction, we were able to also ensure that the sheets are as breathable as they are luxurious,” Dimond told Mattress Clarity.
The new sheets are not the first environmentally focused product from the company. Brooklyn Bedding released its Bloom Hybrid mattress, made with responsibly sourced materials including Joma wool and natural latex foam, in December of 2018.
“We believe the earth and all things on it should be used responsibly,” Brooklyn Bedding owner and CEO John Kerwin told us in December. “We strive for zero waste in our factory: raw materials, including foam, are recycled whenever possible.”
The new TENCEL™ sateen sheets join a growing line of bedding accessories, including two other sheet sets (one made with bamboo twill and the other with brushed microfiber). The brand launched a cooling mattress protector and cooling pillow earlier this year.
The new sheets cost between $139 (Twin) and $219 (California King) and are the most expensive sheets the company sells. Diamond told us they’re a good fit for “the sleeper who wants a truly superior, luxury sleep experience at a small premium price.”
Customers can choose between four color options: Blue Slate, Champagne, Stone, and White. They’re for sale at BrooklynBedding.com or in Brooklyn Bedding retail stores.
Image courtesy of Brooklyn Bedding
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