Bedding Industry

Bedding Industry
Katie Golde

Walmart Introduces New Home Brand, Allswell

WalMart has debuted a new mattress and bedding brand called Allswell Home, the New York Times and other outlets report. The brand’s new offerings will be sold on a separate website, AllswellHome.com, rather than on WalMart’s website. Also of note — Allswell Home king-sized mattresses have been renamed to “Supreme Queen,” a move that WalMart

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Bedding Industry
Katie Golde

Tempur Sealy Launches New Sealy Hybrid Line

Tempur Sealy International announced their new Sealy Hybrid line last month at the Las Vegas Market. The hybrid line of mattresses is focused on “leveraging the best technologies from its Response and Conform lines by featuring the responsive support of an innerspring with the conforming comfort of memory foam” according to a press release. “The

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Bedding Industry
Katie Golde

Sleep Number Becomes Official Sleep And Wellness Partner Of The NFL

On the last day in January, popular mattress retailer Sleep Number and the National Football League announced a multi-year partnership focused on “helping to improve players’ performance by maximizing the benefits of a great night of sleep,” according to a press release. The Minneapolis-based company is offering every player in the league a Sleep Number

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Bedding Industry
Katie Golde

The Coolest Sleep Tech From CES 2018

The newest and most innovative sleep technology was on display at the 2018 Consumer Electronics Show in Vegas this January. The National Sleep Foundation sponsored a special section on sleep technology at the year’s biggest technology event and more than a dozen sleep vendors provided exhibits. From sleep trackers to sleep robots, here’s a collection of some

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Bedding Industry
Katie Golde

KUTSON Launches First Bed-In-A-Box Mattress With Dual-Sided Customization

Online mattress retailer KUTSON launched their one-of-a-kind mattress on Indiegogo October 24. The company says they are the only mattress-in-a-box brand that offers dual-side customization and at-home modification capabilities. “As the owner of a local mattress manufacturing business, I have witnessed 25 years of mattress industry gimmicks and themed sales tactics,” says Brian Gargalis, founder

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Bedding Industry
Katie Golde

Smart Mattress Featuring New Tech Launches On Indiegogo

Matrix, a new smart mattress that promises to track your heart rate variability and analyze your sleep data through sensor technology within your bed, launches on Indiegogo today. According to the Matrix Sleep website, the smart mattress is the first to utilize ballistocardiography, a non-invasive method used to track heart rate variability, as well breathing,

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Bedding Industry
Joe Auer

This Smart Pillow Promises To Help Curb Snoring

If you snore — or share a bed with someone who does — no doubt you’ve tried traditional snoring remedies like side sleeping or a humidifier. But could a new smart pillow be the solution? Enter the REM-Fit ZEEQ pillow, which retails for $199.99. The pillow’s founders launched a Kickstarter campaign, and the pillow was

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A store front in a strip mall.
Bedding Industry
Katie Golde

Mattress Firm Launches Bed-In-A-Box Brand, Tulo

In another sign that direct-to-consumer mattress shopping isn’t going anywhere, Mattress Firm announced its own line of bed-in-a-box beds, named Tulo. Tulo mattresses have 10″ profiles and all feature a four-layer design, knitted Polyester and Tencel blended covers, and high-density CoolFlow ventilated memory foam. The brand was likely designed to challenge popular online-only companies like Casper

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Bedding Industry
Katie Golde

Casper Unveils New Low-Priced Mattress, The Essential

Casper has added one more mattress to their product line, The Essential, which became available for purchase online in early October and is the company’s most affordable mattress yet. They announced the arrival of their higher-end Wave mattress in September. The Essential – along with the original Casper mattress and the Wave – means that

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Bedding Industry
Joe Auer

Oregon College Student Wins “Sleep Sponsorship” From Tempur-Pedic

Sage Michaels, a student at Reed College in Oregon, describes himself as a professional sleeper and a Tempur-Pedic superfan. So, he sent the company a very creative “sleep resume” and YouTube video detailing all his relevant skills, and asking them for a sponsorship. A few months later, Tempur-Pedic representative Rick Maynard showed up at Reed

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Bedding Industry
Katie Golde

Wayfair Introduces New Foam Mattress, Nora

Home furnishings and decor retailer Wayfair announced the launch of their own mattress – named Nora – Monday. Nora will be sold exclusively by Wayfair and ship directly to consumers as a compact bed-in-a-box. It is competitively priced (at launch) at $599 for a Queen. “In the past, shopping for a mattress was complicated. It

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Bedding Industry
Katie Golde

Mattress Retailer Purple Expands To Canada

Purple, a popular online mattress retailer, will now sell their products in Canada, the company announced in a press release Thursday. This will be the company’s first international expansion, following their January 2016 launch in the US. Customers in Canada will be able to purchase, mattresses, pillows, and cushions, and have them shipped directly to

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