Serta Simmons And Tuft & Needle Announce Merger

Tuft and Needle Mattress

Mattress manufacturer Serta Simmons Bedding and online mattress company Tuft & Needle recently announced they will be merging their two companies. The decision comes after the reported financial woes of Mattress Firm, one of the leading retailers of Serta Simmons mattresses. According to the company, Serta Simmons hopes this merger can help secure them a …

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Customatic Technologies Adds Adjustable Bases To The Bed-In-A-Box Equation

A bed is on display in a showroom.

At the Summer 2018 Las Vegas Market, adjustable bed and mattress company Customatic Technologies unveiled a program that adds another option to the bed-in-a-box market. With the All-In-One Complete Sleep System, customers can buy a mattress together with an adjustable base, all in one box. This is an industry first and, according to the company, …

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Adjustable Bases Skyrocket In Popularity Among American Mattress Shoppers

Adjustable mattress base

At a time when conventional mattress foundation sales are dropping, sales of adjustable bases are growing at a significant pace. So concludes the ISPA Motion Foundations Report, a new analysis produced by the International Sleep Products Association. The report (which compared data from 2016 and 2017) found that unit sales of adjustable bases grew by …

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Casper Opens The Dreamery, A Nap Space For Busy New Yorkers

A lounge with sleeping spaces.

Bedding and mattress retailer Casper opened a new nap space in the heart of New York City earlier this month. At the Dreamery, customers can try out a Casper mattress and sheets and get some much-needed rest during the day, according to the company. To help make the experience more comfortable, pajamas, eye masks, and …

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Mattress Firm Now Accepting Applications For A “Snoozetern”

Smiling woman on bed

Last week, Mattress Firm announced its search for a “Snoozetern” — an intern for this fall — who will be responsible for testing Mattress Firm mattresses and creating content as a member of their Social Media team. “At Mattress Firm, we are obsessed with mattresses and all things sleep. We are also passionate about helping our customers …

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Brooklyn Bedding Debuts New Encasement Mattress Protector Online

Mattress retailer Brooklyn Bedding now offers a mattress protector online that provides 360-degree protection from all types of fluids, dust mites, bed bugs, and bacteria, says the brand. The encasement protector was originally offered exclusively in Brooklyn Bedding stores before becoming available online this month. “Brooklyn Bedding has 17 stores in the Southwest region where …

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Purple Expands Its Distribution Thanks To Growing Partnership With Mattress Firm

Online mattress retailer Purple recently announced it has expanded its distribution relationship with Mattress Firm, one of the largest mattress retail outlets in the country. The move will extend the Utah-based mattress retailer’s distribution to Mattress Firm stores in Phoenix and California’s Bay Area. Already, Purple mattresses are available in select Mattress Firm stores throughout …

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Casper Opens Pop-Up Shop in Montreal, Encourages In-Store Napping

Mattress retailer Casper opened its newest retail store in Canada this month. The pop-up shop, which is dubbed Le Chalet Casper, is located in Québec. It is the second Canadian retail location for the brand, which opened its Canadian headquarters and first retail store in Toronto in April. Le Chalet Casper The store is located …

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iSense Sleep Launches New Mattress Line And Virtual Reality Experience

Mattress retailer iSense Sleep says they have started shipping the world’s first innerspring and foam mattresses to offer dual zone adjustable firmness support systems. The Comfort Control line of mattresses debuted at the Winter Las Vegas Market in early 2018 and should be available for purchase both online and in-store in the coming months, according …

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Mattress Firm Launches Bed-In-A-Box Brand, Tulo

A store front in a strip mall.

In another sign that direct-to-consumer mattress shopping isn’t going anywhere, Mattress Firm announced its own line of bed-in-a-box beds, named Tulo. Tulo mattresses have 10″ profiles and all feature a four-layer design, knitted Polyester and Tencel blended covers, and high-density CoolFlow ventilated memory foam. The brand was likely designed to challenge popular online-only companies like Casper …

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